1 Set Clear Business Goals
Before you start, decide what you want to accomplish.
For example:
Increasing web traffic
Generating more leads
Boosting online sales
Raising brand awareness
Your digital marketing plan should be a work, instrument of your business goals.
2 Identify Your Target Audience
It is important to clarify:
Who are your customers?
What is their age, where do they live, and what are their interests?
What problems do they have?
A simple customer persona creation is very helpful in targeting the right people with the right message.
3 Build a Professional Online Presence
Good starting points include:
An optimized mobile website
Social media platforms with regularly updated content
Google My Business
Your website should be able to explicitly present your services, provide your contact details, and have attractive call, to, action buttons.
4 Create a Content Plan
Decide on the content you will share on a weekly or monthly basis:
Informative posts
Reviews from customers
Offers of products
Samples or perspectives of your work or your team
Doing the same thing over and over again enables people to remember you and builds up their trust.
5 Set a Budget
Even a small budget can make a difference. Work out:
How much money you will allocate to ads
Costs of tools and software
Content creation expenses
If you want, you can begin with a small amount of money, then test your campaigns and increase the size of the winning campaigns accordingly.
6 Track and Measure Results
For instance you can use:
Google Analytics
Insights from social media platforms